Wednesday, 13 March 2013
Independent Research
Please scroll down through my blog to look at previous posts on Postmodernism to help you with your examination work.
Saturday, 23 February 2013
Sunday, 13 January 2013
WHAT YOUR MUSIC VID SHOULD CONTAIN!
In this post, I will set out what I think are the key steps that you need to go through in making a music video and illustrate with examples made by professional directors and by students.
First of all, though, I think it is important to determine what a music video actually is; it would be too simple to say well, its a video and it's got music, so it must be a music video, because those criteria could apply to all manner of short films. I would see six key elements which would be there in almost every music video:
The video lasts at least as long as the track (can be longer if you have an intro or outro or both)
The video features the artist/band quite prominently
The video features some element of performance- singing and playing instruments (usually miming) and often dancing or acting too
The video has some kind of concept along with the track
The video does not feature a complete narrative but the concept may involve fragments of narrative
Different genres of music produce slightly different visual conventions in music videos
These criteria are an important starting point, as often student music videos seem to disregard them, which is a mistake. If you don't show some element of performance by the artist you are entering the realm of a small minority of music videos, which are maybe so strong conceptually that the artist doesn't matter or from very particular sub-genres of dance music. I would beware of this. If you are Chris Cunningham dealing with Aphex twin, it's fine, but at a level it is likely to end up looking like it isn't a music video...
My ten step guide starts with some activities to build skills that you will need later on...
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